CNS Licensing X Carolyn’s Notary Website Re-Design
CNS Licensing and Carolyn’s Notary (both owned and operated by CNS Companies) needed a modern, user-friendly web presence that clearly communicated their services and made it easier for local businesses and individuals to find the licensing and notary solutions they needed. The old sites were outdated, hard to navigate, and lacked clear messaging.
I led a full website overhaul to refresh the branding, improve user experience, and support business growth.
Before
After
My Role
Digital Marketing Coordinator
Web Designer & Content Strategist
Project Manager (collaborating with developers & stakeholders)
Goals
Modernize the website design to match current branding
Improve navigation for better user experience
Clarify and reorganize service offerings
Optimize for SEO and mobile responsiveness
Create a trustworthy, approachable look for a local audience
Process
Research & Audit – Reviewed existing websites, competitor sites, and user behavior.
Content Strategy – Rewrote service descriptions to be clear, approachable, and optimized for search.
Design Refresh – Applied consistent branding, cleaner layouts, and updated visuals.
User Experience – Simplified navigation, added clear calls-to-action, and improved contact forms.
Launch & Optimization – Tested functionality across devices and refined SEO.
Results
Improved navigation flow, reducing clicks needed to find key services.
Increased site engagement and time on page (post-launch analytics).
Positive client feedback on professionalism and trustworthiness of the new look.
Set foundation for ongoing digital marketing efforts.
