Building brand presence and engagement across five CNS companies
Social Media Management
During my internship at CNS Companies, I managed social media campaigns across five brands, each with its own audience and tone. My work involved strategic campaign planning, content creation, scheduling, and tracking analytics through HubSpot. I also monitored community engagement, responding to comments and messages to strengthen brand trust and visibility.
Process
1. Campaign Planning
Researched industry trends and compliance updates to align content with audience needs.
Developed monthly content calendars for each brand.
2. Content Creation
Designed graphics, reels, and post templates tailored to each platform.
Wrote captions balancing professional tone with approachable messaging.
3. Scheduling & Automation
Used HubSpot to schedule posts, ensuring consistent brand presence across all platforms.
Coordinated timing to maximize reach and engagement.
4. Community Engagement
Responded to audience comments and questions to foster relationships.
Supported event promotion by live-posting and monitoring activity.
5. Analytics & Reporting
Tracked impressions, clicks, and engagement metrics for each brand.
Identified high-performing content and optimized future campaigns.
Hubspot Social Media Planner
Hubspot Analytics Dashboard
Example Content Calendar
Deliverables
Multi-platform social media campaigns (LinkedIn, Facebook, Instagram).
Monthly reports summarizing campaign effectiveness.
Consistent, branded visuals for five different CNS companies.
Impact/Results
Increased audience engagement and brand awareness across multiple platforms.
Strengthened digital presence for CNS’s five divisions.
Built a repeatable campaign workflow the marketing team could continue using.